Well, kinda yes but also no.

They certainly make us feel good about the time we've spent creating video content.

And the algorithm looks at them as measures of how engaging the content is -- determining how much more organic exposure your video will receive. Which of...

Something I see quite a bit of in Newsfeed videos and Lives is, folks with their earphones in their ears.

Guess what ... it's messy (at best) and often unnecessary.

I know the motivation is well-intentioned -- 'having good audio' -- but the reality is, 97 times out of 100 it's a...